Wednesday, May 30, 2012

Vickie's Fashion

Meet Vickie. She's the adorable owner and buyer for Vickie's Fashion. We're obsessed with her cute sense of style and her even cuter store! 

Vickie has over 10 years of experience in the fashion and retail industry.

Vickie's Fashion carries women's tops, bottoms, dresses, and accessories. They get new styles in every day, meaning you're guaranteed to find the latest styles and trends. Vickie provides free fashion consulting for all her customers. She'll help you pick out an outfit and give you advice on the latest trends and styles.

Why do we love Vickie's so much? She always has styles we don't seen anywhere else in the  Fashion District. We love that she brings new inventory into her store every day, and you can stay up to date on her new arrivals by signing up for her weekly e-newsletter. Send an email to to sign up. You can place orders on new arrivals over the phone!

How cute are these neon-accented handbags?

Vickie's Fashion
1136 Santee St., Unit B

Friday, May 25, 2012

Memorial Day Weekend Inspiration

Outfit c/o SYSTEM - 1022 Santee St. in the alley

Top: $14.99
Shorts: $19.99
Necklace (comes with rhinestone stud earrings): $14.99

Total: $49.97 + tax

The Santee Alley will be OPEN for Memorial Day Weekend! There are tons of great summer tops and bottoms at the alley right now, including this outfit, which we've deemed the perfect Memorial Day outfit. We love the chain belt detailing on the shorts and how airy and flowy this top is. It's great for a backyard BBQ worn with sandals or worn with chunky wedges for going out with friends. We love how it can easily be transitioned from day to night with quick change of shoes. The chain necklace perfectly compliments the detailing on the shorts. Plus, blue, white, and pink is pretty close to blue, white, and red, no? We're counting it as patriotic.

Thursday, May 24, 2012

Victorian Inspiration at Elena Collection

 Welcome to  Elena Collection, where you will find beautiful special occasion dresses for girls, as well as Victorian portrait clothing and props.

All of Elena's designs are handmade and designed in-house, meaning you won't find them anywhere else. Though they do not take custom order, you can mix and match form the selection of skirts, tops, and tutus in their store. They also carry headpieces and accessories including halos, headbands, and hats.

Elena's also does Victorian portraits and has costumes and props available for sale.

Aren't these portraits adorable? We're in love Elena Collection!
For more information on Victorian portraits contact the store directly at 213-748-5948.
 Elena Collection
1237 Santee St.
9 a.m. to 5:30 p.m.

Monday, May 21, 2012

Store Spotlight: Vicky's Boutique

Vicky's Boutique is a women's wholesaler and retailer selling trendy tops and jeans.  It is also one of a handful of vendors currently selling plus-size clothing in the alley. At Vicky's you'll find Colombian brands as well as the popular L.A. Idol jeans. Added bonus: Fitting rooms!

Jeans come in a variety of washes and styles from plain to highly detailed and "bedazzled". Vicky's also has "Colombian Jeans", which are designed to give the rear end an extra lift. The Colombian style (like the one pictured above on the right) doesn't have back pockets and is cut specifically with the buttocks in mind.

They have bright-colored skinny jeans in every color under the sun at incredibly affordable prices.

Adjacent to Vicky's Boutique (Maple location) you'll find "Take Me to School" Michelle's shop, where you'll find backpacks, toys and back to school supplies.

Vicky's Boutique has multiple locations in the Fashion District. You can find them at 325 in the alley Pico Alley, 1221 Maple Ave. and 1121-B Maple Ave.

Wednesday, May 16, 2012

They joy of shoe shopping at Bliss Shoe Boutique

In case you haven't noticed, this spring season is all about color. Bright-colored jeans, neon accessories, and patterns and prints in colorful hues are all over the fashion scene, and the shoe trends for Spring/Summer 2012 are no different. Bright-colored heels and color-blocked wedges line the walls of the popular Santee Alley boutique, Bliss Shoe Boutique. Here you'll find perfectly color-blocked heels, neon accented sandals, and even colorful sneakers. Most importantly, they have an incredible selection of summer-ready wedges!

Bliss prides themselves in having a wide variety of styles, making it a friendly place for everyone to shop in; trendy teens, moms, fashion-forward girls, your aunt and grandma will all find something they like at Bliss. Not only do they have an excellent shoe selection, they also have amazing prices. Shoes range from $15-$60.

Visit Bliss at one of their two locations in the Fashion District: 1132 Santee Alley (in the alley), and 1132-D Santee St. Hours are Monday-Friday, 9:30 a.m. to 6 p.m., Saturday, 8:30 a.m. to 6:30 p.m. and Sunday, 9:30 a.m. to 5:30 p.m.

"At Bliss, buying shoes is a state of happiness."

Bliss Shoe Boutique
1132 S. Santee Alley

Tuesday, May 15, 2012

New Jewelry Vendor: Unique neon and gold accessories

Last week we spotted a brand new jewelry vendor in Santee Alley. It's a pop-up store located inside the shop at 1121 #D. They don't have a name yet, but you'll find them on the left-side wall of the store. They carry an excellent selection of gold an neon accented necklaces, pendants and bangles, as well as a huge variety of unique geometric and neon earrings. They also have cute bright-colored summer hats.
See more photos on our Facebook page.

Monday, May 14, 2012

InstaNew: New at the Santee Alley

Check out the latest styles and trends at Santee Alley via the LA Fashion District's Instagram lens...

Continuing with the huge neon trend this spring, we've spotted neon and neon-accented jewelry throughout the alley. The latest: a new pop-up jewelry vendor set up shop last week at 1121-D in the alley. You'll find them on the left-hand side of the store. They have a gorgeous assortment of chunky necklaces, bangles, and earrings with colorful pops of neon, as well as bright-colored summer beach hats.

Bliss Shoe Boutique has an assortment of new wedge and chunky heel styles. Bliss reports the color-blocking and bright color fashion trends have carried over into shoes and they expect to have more bright-color-blocked heels and wedges for summer.

Beach-ready styles have invaded the alley. Maxi dresses, beach hats and swimsuits are the most popular. You can find the styles above on the corner of Olympic Boulevard and Los Angeles Street.

Popular with fashion editors and bloggers, the "printed pajama pant" trend has made its way to Santee Alley boutiques. What do you think of pajama pants?
 You can find the style above at Chocolate Boutique, 1120-E S. Santee St.

Children's and baby clothes are making a come-back in the alley. We've noticed more vendors carrying children's clothes, everything from graphic tees to formal dresses, and costume inspired looks like the one below.

Friday, May 11, 2012

Santee Alley Mother’s Day Shopping Guide

Mother’s Day is only 2 days away! If you’ve left your Mother’s Day shopping for the last minute, or just need some inspiration, we’re here to help! Santee Alley has a variety of Mother’s Day gift options from clothes, shoes, and accessories, to beauty supplies and even Mother’s Day arrangements and balloons! Check out our picks below for affordable, quality gifts and remember we’ll be open all weekend, including Mother’s Day. What better gift than a shopping spree?

Master Handbags 

Mom’s carry everything in their purses. They need something practical and sturdy, yet easy to carry around while still being fashionable. Master Handbags has a wide selection of styles, sizes and colors to suit everyone’s needs. If you not sure what Mom’s style is like, their friendly staff will help you find the best option, or check out some of our favorite Mother’s Day styles for inspiration.

They have six locations throughout the Fashion District.

1270 S. Los Angeles St.
1238 C. Santee Alley
1114 1/2 Santee Alley
1153 Santee St.
1046 Santee St.
431 E 11th Street

Golden Fashion Center 

Golden Fashion Center carries shawls, capes, purses, furs and accessories direct from the factory. They sell beautifully detailed pieces and have a unique collection of clutches and jewelry.

1234 – D Santee St.

Two Lips Shoes 

Two Lips has a large selection of quality leather and non-leather sandals, wedges, pumps and flats for women. The brand is carried in department stores across the country and notable online retailers like Zappos. Two Lips offers Mom a comfortable, yet stylish option.

In the alley.

Perfume Outlet

Find brand name perfumes at steep discounts at Perfume Outlet. Visit or call them for brand and price inquiries.

1040 – B Santee St.