Holiday Sparkle at Madera Fashion

Earlier this year we introduced you to Madera Fashion, a family-owned retail and wholesale boutique in Santee Alley. The Madera family produces a popular line of embellished denim, but their boutiques also carry an incredibly well curated selection of women's clothing and accessories. Namely holiday fashions, as metallics and sequins line the walls of this super cute boutique. (Scroll though the photos to see what's currently in stock.) We think we'll be buying our holiday and New Year's Eve party outfits here.

For those of you interested in buying wholesale or who are looking to start your own business, Madera is looking for people interested in selling through catalog. For more information please contact Madera owner, Cecilia Madera at 213-271-5647.

For purchase or product inquiries please contact the store directly at 213-745-4515 or visit them at 1041 in the Santee Alley.

Santee Santa Sweepstakes

As a big thank you to all our shoppers, The Santee Alley will be giving one lucky winner $200 worth of gift cards this holiday season. The Santee Santa Sweepstakes is open to all residents of Southern California, 18 years of age and older. There is no purchase necessary. The winner will be selected at random. You can enter the sweepstakes here.

The Santee Santa Sweepstakes ends December 19, 2012. Please note Santee Alley employees, and employee's family members are not eligible to participate.

New Styles at Santee Alley - December 2012

This week the alley has new styles in jeans, dresses and tops. We're seeing jeans in deep burgundy and red hues, the color of the season. We're also loving the feminine girly dresses. Check some of our favorites below!