Thursday, January 5, 2012

Madera Owner Launches Signature Denim Line

Loyal shoppers of Madera, the on-trend, fast-fashion retail store in the Santee Alley, can now rejoice: Owner Maribell Madera is launching her own denim line called Rock & Love.

Almost a decade ago, the Calico, Mexico native opened up shop in the Santee Alley with her first store named after her family name. Her store sells all things trendy that one would find at a Forever 21; lace tops, juniors evening dresses, pleather jackets and printed tank tops. Now, she has three successful stores planted throughout “The Alley”, giving shoppers fashionable clothing at an affordable price. So as a retail veteran who understands what shoppers want to buy, Maribell saw a demand for bejeweled, yet comfortable jeans in the marketplace. Together with her brothers Juan and Luis, the Madera trio designed and produced a line of jeans that are now selling in the Madera stores.

These stretchy jeans made from a blend of cotton, spandex and polyester, come in a selection of washes, from light to dark to grey. They also come in a variety of rhinestone decorations on the back pockets. Maribell says they are competitively priced, but rest assured they will be within the Santee Alley price range. Rock & Love is also available for wholesale.
The rack of Rock & Love jeans now selling inside Madera stores

The unique back pocket embellishment

Stop by Madera and check out the denim line at their locations:

1040 & 1041 Maple Ave
Los Angeles, CA 90015
(213) 745-4515

300 E. 11th Street
Los Angeles, CA 90015
(323) 365-4686


  1. Ok like the designs these new denim will surely get the attention of the customers and hope that it will boost the sales. Thank you for sharing it with us