Monday, April 20, 2015

HM Hormiguitas Giveaway Winner

a Rafflecopter giveaway

Congrats to the HM Hormiguitas Makeup Giveaway winner! And thanks to everyone who entered the giveaway!

Wednesday, April 15, 2015

DK Hawaiian Clothing & Accessories

DK Hawaiian Clothing & Accessories recently relocated to 1108 1/2 inside Santee Alley. The store is a wholesale and retail vendor of Hawaiian apparel, accessories, and fashion jewelry. DK is a manufacturer and has other locations in the Fashion District, but this is the only one that is open to the public. 

In addition to Hawaiian inspired fashions, DK offers "Rasta" merchandise: clothing, totes, backpacks, beanies, jewelry, and accessories. Scroll below to see current styles.

DK Hawaiian Clothing & Accessories
1108 1/2 inside Santee Alley

Wednesday, April 8, 2015

Makeup and Beauty Supply Store Expands Santee Alley Location + a GIVEAWAY!

Makeup and beauty supply store, HM Hormiguitas has expanded its location at 315-B E 11th St, inside Santee Alley. Remember last year when we announced the store had expanded? It's now twice the size! Their makeup and beauty supply selection has also doubled including hair tools, beauty tools, and hair extensions. HM Hormiguitas is officially the largest makeup and beauty supply store in the Fashion District. It is a wholesale and retail vendor of makeup brands like  NYX Cosmetics, L.A. Girl, City Coulour, J. Cat Beauty, Beauty Treets, and Klean Color.

HM Hormiguitas also offers beauty supplies. Popular times include makeup brushes and makeup brush sets, as well as makeup sponge applicators and blenders. The J.Cat Pro Make-Up Brushes pictured below are best sellers.

In addition to beauty and makeup, you'll find an amazing selection hair wands, straighteners/flat irons, curling irons, and crimpers, even hair care products. Brands include BeBella, HerStyler, Hollywood Stars, ISO Professional, LUV, Proliss, and Iyalorde.

Lipstick, lip liner, lip gloss, lip paint...  you name it, they got it!

We love the contour and eyeshadow palettes. There's so many to choose from!

In celebration of their recent expansion, HM Hormiguitas provided us with their best-selling products to give away to one of our readers! The lucky winner will get a KleanColor Pom Pom Rainbow Baked Makeup Kit, Make-Up For You Makeup Brush Set, Beauty Treats Concealer Palette, Beauty Treats Matte Blush Palette, City Color All-Set Setting Spray with Silica, City Color Photo Chic Primer, L.A. Girl Glazed lip paint in "whisper" and "babydoll", and J.Cat Beauty Wonder Lip Paint in "2nd Impossible Thing" and "Pishslaver".

You can enter the giveaway through the Rafflecopter widget below.

a Rafflecopter giveaway

Check out the HM Hormiguitas Instagram for new products and current inventory. For pricing and additional information, please contact the store directly or shop their website.

HM Hormiguitas
315-B E 11th St

Monday, March 30, 2015

Santee Alley Spring Fashions at Forever Fashion

Forever Fashion is a long-time Santee Alley favorite (last featured here). They have a great selection of tops, dresses, denim, bottoms, and dresses. The pricing is very affordable with jeans starting as low as $20, and most tops priced under $20. Forever Fashion offers both retail and wholesale and has new inventory every week. Scroll below to see current styles.

Forever Fashion
1019-B Maple Ave. inside Santee Alley

Tuesday, March 24, 2015

Where to Find First Communion Dresses in Santee Alley

Three's for Me has the largest selection of First Communion dresses, tuxedos, and candle sets in Santee Alley. The store offers package deals starting at $125, which include the First Communion dress, tiara, gloves, and shoes. To view available styles visit or check out their Instagram and Facebook page. Yelp users can check in for a discount.

Three's for Me is open Monday - Sunday, 9:30 a.m. to 5:30 p.m.
1055 Maple Ave.
Los Angeles, CA 90015

Wednesday, March 18, 2015

Santee Spring Shoe Trends 2015

Spring is in the air and on the shelves of Santee Alley stores. We stopped by local favorite I Heart Fashion to get the inside scoop on this season's must-haves.

Platforms: A couple seasons ago it was all about the platform pump and now the platform sandal is taking its place. The best thing about this trend is that the stacked sole makes it that much more comfortable to walk in heels! 

Strappy: Strappy sandals of all kinds can be seen at all our shoe stores, but specifically the "gladiator" type. These were really popular back in 2009 and we're seeing a more modern version return for 2015.

P.S. The single sole strappy heel is still going strong. We're big fans of the patent versions pictured below.

Booties: It might seem counter intuitive but booties are big this spring, both the traditional bootie and the sandal version.

Mules: Here's a trend we haven't seen in a while! The mule has been making appearances on the runway and all over Instagram. This season it's being presented as a "low ankle" heel but we've seen both the traditional mule and it's Spring 2015 cousin gain popularity in the alley.

For more current trends and to see the latest styles in Santee Alley follow us on Facebook and Instagram.

I Heart Fashion
1031 Maple Ave inside Santee Alley

Monday, March 9, 2015

Everything $8.99!

Grand opening and major bargain shopping alert! Everything $8.99 just opened in Santee Alley at 1120-H (inside the alley, formerly Meikayla). The new store seems to be offering everything from trendy tees to leggings and active wear. As expected with most bargains stores, merchandising efforts are minimum so you might have to look around a bit, but for $8.99? Totally worth it! The store is only offering women's clothing at this time.

Everything $8.99
1120-H Santee St. inside Santee Alley