Monday, August 3, 2015

Iyalorde Cosmetics and Beauty Supplies

Beloved makeup and beauty supplies store Iyalorde got a makeover! Now under new ownership and re-named Iyalorde Cosmetics, the store is focusing on providing quality makeup and beauty tools for wholesale and retail buyers. Though they still carry some hair tools, about 90% of the store is dedicated to cosmetics and cosmetic products. Popular brands include L.A. Girl, NYX, City Color, L.A. Colors, and J. Cat Beauty.

Scroll below to see current inventory and stop by the store to shop your favorites.

Iyalorde Cosmetics
100D-F Inside Santee Alley

Our favorite find were these makeup cases (pictured above). They come in a number of sizes from "personal sized" to "make-up pro". The rolling makeup cases come in various colors and are very affordable.

Contour palettes, eyeshadow palettes, blush palettes... you name it, Iyalorde has it.

The beauty tool selection includes makeup brushes and brush sets, sponge applicators, eyebrow shapers and more.

Everyone's favorite however, is the massive wall of lashes!

New products this week: L.A. Girl pressed powder for darker skin tones and gel polish.

Thursday, July 30, 2015

Where to Shop for $5 Sunglasses

It's true! Sunglasses are only $5 in Santee Alley. Some vendors will give you an even lower price if you buy multiple pairs. Sunglasses are typically sold in booths throughout the alley, but one of our favorite sunglasses spot is on the corner of the 11th Street entrance (11th Street between Santee Street and Maple Avenue), next to HM Hormiguitas. They carry the latest eye wear trends for both men and women and have unique styles. Check them out!

Please note inventory changes weekly.

Thursday, July 16, 2015

Yira Swimwear: Affordable swimsuits for the whole family

Yira Swim is now open in The Santee Alley offering swimwear for the entire family. They have a huge selection of women's and juniors swimsuits, as well as a modest selection of girls', plus-size, and men's swimwear. Prices range by style. Please contact the store directly for more information.

The store is open to retail and wholesale buyers.

Yira Swim
1150-B inside Santee Alley

Tuesday, July 14, 2015

Now Open: Azzure Couture Special Occasion Dresses


The stretch of Santee Street between 9th and 14th Streets has long been known as the go-to destination for prom and special occasion dresses, a reputation that continues to grow as new special occasion dress stores open along the street. The latest is Azzure Couture, a Florida-based line offering prom, pageant, bridesmaid, mother of the bride, evening, and special occasion dresses. This is Azzure's first West Coast location, with plans to expand in the near future.

Azzure Couture is owned by a husband and wife design duo who maintain full creative control over their business. This mans all of the dresses at the Santee location are exclusive to the store. You won't find them anywhere else in the Fashion District.

The dresses are sized 2-20, retail between $250 and $350 dollars, and are available for wholesale and retail. New collections arrive every two to three months.

Azzure Couture
1136-A Santee St.
Facebook, Instagram

Tuesday, July 7, 2015

All that Glitters...

Whether you're looking for evening shoes or just a gal who loves a good sparkle, Santee Alley has the shoes for you. Metallic shoes are currently trending in the alley. We've seen gold and silver heels, wedges, flats, and even boots! Typically reserved for night-time and special occasion, the low-heeled styles allow for day time wear and more casual looks.

All styles pictured here are available to wholesale and retail shoppers at Forever Shoes, located at 1010 inside the alley. Forever Shoes is one of many shoe stores in the area that sells to both business owners and the public. This is one of the many things that makes the alley so unique!

Forever Shoes
1010 inside Santee Alley
(213) 744-8098

*Photos courtesy of Forever Shoes.

Tuesday, June 30, 2015

Santee Alley is Open 4th of July!

Just a friendly reminder that Santee Alley will be open on Saturday, July 4th, Independence Day. The alley is open seven days a week, including all holidays. We expect stores to have normal business hours, with most stores opening around 9:30 a.m. and closing around 6 p.m. Questions? Tweet us! @shopsanteealley

Monday, June 22, 2015

Now Open: LA's Sweeties

The former Obsession store at 1126 S Santee St, Unit B, has been transformed into LA's Sweeties, a wholesale and retail vendor of women's fashions. Here you'll find trendy party clothes and casual boho-chic styles, with jeans currently on sale for $9.99! On average prices start at around $13 for most merchandise. The store receives new inventory every week, so there's always something new. 

LA's Sweeties
1126-B, S Santee St. inside Santee Alley
Los Angeles, CA