Holiday Sparkle at Madera Fashion

Earlier this year we introduced you to Madera Fashion, a family-owned retail and wholesale boutique in Santee Alley. The Madera family produces a popular line of embellished denim, but their boutiques also carry an incredibly well curated selection of women's clothing and accessories. Namely holiday fashions, as metallics and sequins line the walls of this super cute boutique. (Scroll though the photos to see what's currently in stock.) We think we'll be buying our holiday and New Year's Eve party outfits here.

For those of you interested in buying wholesale or who are looking to start your own business, Madera is looking for people interested in selling through catalog. For more information please contact Madera owner, Cecilia Madera at 213-271-5647.

For purchase or product inquiries please contact the store directly at 213-745-4515 or visit them at 1041 in the Santee Alley.

Madera Owner Launches Signature Denim Line

Loyal shoppers of Madera, the on-trend, fast-fashion retail store in the Santee Alley, can now rejoice: Owner Maribell Madera is launching her own denim line called Rock & Love.

Almost a decade ago, the Calico, Mexico native opened up shop in the Santee Alley with her first store named after her family name. Her store sells all things trendy that one would find at a Forever 21; lace tops, juniors evening dresses, pleather jackets and printed tank tops. Now, she has three successful stores planted throughout “The Alley”, giving shoppers fashionable clothing at an affordable price. So as a retail veteran who understands what shoppers want to buy, Maribell saw a demand for bejeweled, yet comfortable jeans in the marketplace. Together with her brothers Juan and Luis, the Madera trio designed and produced a line of jeans that are now selling in the Madera stores.

These stretchy jeans made from a blend of cotton, spandex and polyester, come in a selection of washes, from light to dark to grey. They also come in a variety of rhinestone decorations on the back pockets. Maribell says they are competitively priced, but rest assured they will be within the Santee Alley price range. Rock & Love is also available for wholesale.

 

 

The rack of Rock & Love jeans now selling inside Madera stores

The unique back pocket embellishment

Stop by Madera and check out the denim line at their locations:

1040 & 1041 Maple Ave

Los Angeles, CA 90015

(213) 745-4515

300 E. 11^th Street

Los Angeles, CA 90015

(323) 365-4686

 

Winter New Arrivals: Cool Layers

Get your winter fashion at the Santee Alley!

In the season's cold-weather, layering is key to staying warm and looking stylish. Our picks displayed above are great for layering. And what's even better is that they rock this season's hottest trends: fur, texture, sweaters, leather, prints and coats.

Find these new holiday picks at the following list of stores:

Madera

1040 Maple Ave

Los Angeles, CA 90015

Kiss Fashion

1028 S. Santee Street, Suite B

Los Angeles, CA 90015

Gina's Fashion Clothing

1042 S. Santee Street

Los Angeles, CA 90015