All that Glitters...

Whether you're looking for evening shoes or just a gal who loves a good sparkle, Santee Alley has the shoes for you. Metallic shoes are currently trending in the alley. We've seen gold and silver heels, wedges, flats, and even boots! Typically reserved for night-time and special occasion, the low-heeled styles allow for day time wear and more casual looks.

All styles pictured here are available to wholesale and retail shoppers at Forever Shoes, located at 1010 inside the alley. Forever Shoes is one of many shoe stores in the area that sells to both business owners and the public. This is one of the many things that makes the alley so unique!

Forever Shoes

1010 inside Santee Alley

(213) 744-8098

*Photos courtesy of Forever Shoes.

Time Out Fall Sale

Some might say The Santee Alley is best known for its amazing prices, and we agree. It gets even better this week! Time Out Vanity Fashion is having its popular buy one get one  50% off sale. The sale includes ALL items in the store. Don't miss out on their great juniors collections!

Time Out

1103-A Santee Alley

323-494-1459

Weekly Fashion Finds: New Holiday Styles, Kids Outerwear & the Halloween Shopping Guide

New Holiday Styles: Vickie's Fashion has new holiday styles for women. Cobalt blue and shades of "wine" are expected to be the two hottest color trends of the Fall 2013 season. We must admit, we really like this color trend. What do you guys think? You can view all the new styles here.

Accessories High Bijoux also has new jewelry and accessories in stock.You can see all of their new styles here.

Images via Accessories High Bijoux

Kids Outerwear: Three's For Me is now carrying winter coats for boys and girls.

Image via Three's For Me

Halloween Costume Shopping Guide: In case you missed it, make sure to check out our Halloween Costume Shopping Guide. It details all the different places in the alley where you can find costumes for adults and children, wigs, makeup, and costume accessories.

Weekly Fashion Finds: Current Trends

Kiss Fashion || 1028 S. Santee St. || 213-744-1620

Inventory changes so quickly in the alley, it's like shopping at a completely new place every week! Currently trending in the alley are:

1. Fitted crop tops
2. Metallic and shiny and/or sparkly fabrics
3. Matching tops and bottoms
4. Colors: Oxblood (a dark red color, almost like wine) and Cobalt (a bright blue)

The outfit pictured above is from Kiss Fashion located at 1028 S. Santee St. inside the alley. For pricing or purchase inquiries please contact the store directly at 213-744-1620. 

Weekly Fashion Finds: Iconic Fashion Opens Second Location

Images via Iconic fashion Facebook

Welcome Iconic Fashion #2 to the alley! Iconic Fashion carries women's clothing, from jeans and shorts to party dresses. Visit their new location at 310 E. Olympic Blvd. and see some of their new styles below...

Iconic Fashion #1
1006-C Santee St. (inside Santee Alley)

(213) 744-0237

Iconic Fashion #2
310 E. Olympic Blvd.

Follow Iconic Fashion on Facebook to see more of their current inventory.

Weekly Fashion Finds: Discounted Perfumes, Store Photo Tour + New Styles

The Santee Alley is more than just clothes and fashion. We also have cosmetics and beauty products! Our featured beauty store this week is K.K. Distributors. A perfume wholesale and retail vendor located at
1115 1/2 inside Santee Alley (on the Maple side). They carry over 1,000 brands of perfumes all at discounted prices. For inquiries, please contact the store directly at (213) 746-7774.

In case you missed it... last Friday we gave our Instagram followers a tour of one of our shoe stores. Head on over to our Intagram page to see all the new shoe styles, and make sure to follow us on Insta!

New at the alley this week: Simple styles in bold colors. We're really into this look for summer. These no fuss outfits are perfect for hot weather.

These styles are available at Vickie's Fashion, located at 1136 Santee St. - Unit B. Have a question? Please contact the store directly at (213) 745-4336.

Weekly Fashion Finds: New dresses and dress top + discounts on women's clothing and shoe purchases!

Forever Fashion and I Heart Fashion

Last week we introduced you to two of our new stores, I Heart Fashion (1021-B) and Forever Fashion (1019-B), and this week both stores are offering readers a 10% discount on their entire purchase. The code word is "ARIANA".

Our friends at Vickie's Fashion (1136-B Santee St.) have new styles this week. Lots of cute dresses and dress tops. Perfect for a summer night! Scroll down to see more photos and as always, please contact Vickie's directly with any purchase or pricing inquiries at (213) 745-4336.

I Heart Fashion: Santee Alley Summer Shoe Trends

Just like Forever Fashion, I Heart Fashion had its grand opening in Santee Alley recently. The shoe retailer carries a variety of styles from comfy flats to embellished platform pumps, but most importantly when we visited them last week they had exclusive styles not yet available at other retailers!

At I Heart Fashion you'll find some of the most popular trends this season:

• Clear/Lucite Heels
• Bright Colored Creepers - We saw these on an online retailer selling for double! (See second photo below.)
• Very detailed sparkly heels - Still going strong!
• Bold flats - These are not your ordinary ballet flats. Think bright colors, unique designs, and lots of details.

I Heart Fashion is located at 1021 Maple Ave. inside Santee Alley.

Women's Clothing Store Forever Fashion Opens in Santee Alley

As we mentioned earlier this week, The Santee Alley has new women's clothing and shoe stores. One of these is Forever Fashion located at 1019 Maple Ave. inside the alley. Forever Fashion carries trendy women's tops, dresses, shorts, jeans, and leggings. When we visited the store, these high-waisted cut-off shorts were their top seller. We saw a couple girls try them on and they look super cute on! The high-waited distressed jeans were also really popular.

Scroll down to see more styles. We loved their dresses because they have styles for all occasions. And for those of you looking for unique leggings, this is the place!

Weekly Fashion Finds: New Store Openings!

The building complex at 1019-1025 Maple Ave. has undergone major renovations. As some of you may remember, the building was heavily damaged in a fire last year. After a complete make over, we are happy to announce new stores have opened up at this location and they look fantastic!

Pictured above: Mia, located at 1025-B Maple Ave. inside Santee Alley. Mia is very well merchandised. They carry trendy women's fashions including tops, dresses, skirts, pants, and jeans.

Pictured below: I Heart Fashion, located at 1021-B Maple Ave. inside Santee Alley. AMAZING shoe selection! When we visited, they had just opened and were carrying styles we didn't see at any other shoe store in the alley. We'll be featuring them on the blog later this week, so stay tuned.

Pictured below: Forever Fashion, located at 1019-B Maple Ave. inside Santee Alley. Forever Fashion is a women's wholesale and retail vendor. When we visited, they had a very good selection of cut-off shorts and high-waisted jeans. We will also be featuring them on the blog this week.

New at Vickie's 6.4.2013 - How to Purchase Featured Items

Ladies, Vickie's Fashion has new styles in store! Styles include tops, bottoms, patterned denim, summer dresses, and maxis. Scroll down to see them all and sign up for their weekly e-newsletter to stay up to date and place orders - vickiesfashion@aol.com. Vickie's Fashion is located at 1136-B Santee St. For pricing inquiries please contact them directly at 213-745-4336.

Every week we bring you new styles and fashions available in the alley through our Weekly Fashion Finds and Facebook posts. We've received a lot of questions from our followers asking how or where they can purchase the items we post and if we (the mangers of the Santee Alley social media pages and blog) are vendors. We must first clarify we ourselves are not vendors, we simply represent the Santee Alley area. However because we do represent all Santee Alley vendors, we try to always include the name and location of stores where featured items can be purchased. In our blog posts, you will find the contact information in the first couple paragraphs of the post. If you have any questions please leave us a comment. You can tweet us too!