New Store Alert: Via Mimi

Via Mimi, a women’s apparel boutique opened on Santee Street last week. We stopped by yesterday to check it out and found the boutique offers everything from evening dresses, to women’s tops, skirts and sportswear. Expect to find department store brand names such as, Morrell Maxie, Louise Ricci, Moshita, and Susanna.

While much of Via Mimi’s inventory caters to an older female audience, the boutique's unique selection of gorgeous evening gowns and affordable jewelry and accessories is guaranteed to please all age groups.

Our favorites: Leopard bracelet, and pearl and rhinestone cluster earrings

Jewelry and accessories range from $10-45.

Insider Tip: Via Mimi will be adding more inventory over the next few days. Plan your trip to Santee Alley soon to get first-dibs!

See something you like, but wished it fit better? Via Mimi offers on-site alterations. They also speak Spanish.

Via Mimi
1333 Santee St.
213-748-6464