Friday, January 30, 2015

Valentine's Day Shopping Guide: For the Beauty Lover

With Valentine's Day only two weeks away, it's time to start shopping for your significant other. Not sure what to get him/her? Over the next few days, we'll be sharing some of the most popular items in Santee Alley as part of our Valentine's Day Shopping Guide series.


For the beauty lover in your life, Santee Alley has make-up artist favorites from cosmetics to beauty tools. Here you'll find makeup, makeup brushes, nail polish, fake eyelashes, straighteners, hair curlers, hair extensions, and more. Most stores carry popular brands like NYX Cosmetics and L.A. Girl.

Why are Santee Alley prices so much lower than retail and department stores? Most of the makeup stores in the alley are owned by distributors. This means they sell much larger quantities than your average beauty store, which in turn allows them to sell products for less. The stores featured in this post are licensed distributors.

  • HM Hormiguitas, 315 E 11th St. #315-B inside Santee Alley, 323-200-8124
  • Iyalorde, 1006-F Santee St. inside Santee Alley


For the product junkie that already has it all, we recommend Nature Republic. Nature Republic is a Korean beauty and skincare line that opened recently in the alley. The Santee Alley location is the only one on the West Coast! In addition to makeup, they also offer face masks, moisturizes, hand lotions, face wash, and body scrubs all inspired by nature.



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