Tuesday, April 3, 2012

Shoe Lover's Paradise

While browsing some online retail shops the other day we noticed some shoes looked very familiar. Then we realized it was because we’ve seen them at Santee Alley! So we did a little research and compared prices. Our findings were as follows:

The “Brighton Platform”, a faux suede platform bootie retails online for $58. The site says the shoe is described as having a rounded toe, chunky heel and a zip closure in the back

 We found what appears to be the same shoe at Sexy Heel in the alley. The bootie is made by THR and has an identical description, at only $32.99.

The "Patent Platform Wedge", faux patent leather platforms with a fully lined interior and cushioned insole, retails online for $58.

Photo courtesy of Lola Shoetique

Find it at Lola Shoetique for $28. They even have a better color selection!

 The "Gallista", a velvet peep-toe platform, retails online for $155.

Photo courtesy of Lola Shoetique

The same Gallista by Michael Antonio Studio can be yours for $130, if you buy it in person from one of Lola Shoetique’s four locations.


The "Willa Platform Wedge" retails online for $58. Buy it at Bliss for $32.99 in black and coral.

So how is it possible that the same shoe retails at almost half the price at Santee than it does online? We spoke to one Santee business owner who says often times they buy their shoes from the same manufacturer as major chain and department stores. The only difference is that department stores will sometimes have the manufacturer change the label on the shoe so it reads as their own brand. Nonetheless quality remains the same, and because Santee vendors buy the styles as is, they don’t feel the need to up their prices.

Sexy Heels
1006 S. Santee Alley, Suite D
Los Angeles, CA 90015

Lola Shoetique
1113 1/2 Santee Alley
Los Angeles, CA 90015

Bliss Shoe Boutique
1132 Santee St. (in the alley)
Los Angeles, CA 90015

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