Tuesday, April 24, 2012

Find love at Thread Addiction

A living art gallery is how Sepehr Dardashti describes Thread Addiction, the men and women’s apparel boutique he runs with his father.

“Everything we design is based on eshgh,” he says. Eshgh means “love” in Farsi and it is the concept behind the Thread Addiction clothing line.

Sepehr and his dad, Bahman Dardashti, hope to inform and educate about Persian culture through poetry. The Thread Addiction designs feature quotes from Persian poets and focuses on calligraphy about love and spirituality. Sepehr joined his dad in the family business 8 years ago. Together they’ve been designing and manufacturing Thread Addiction in the Fashion District for the past 3 years.

“The inspiration for the line came from wanting to spread the message of love through our own culture,” said Sepehr. “We work with world renown artists and calligraphers. Other designs are more basic, for example repeating the same letter in different patterns.”

Thread Addiction uses calligraphy as an art form. Every garment is a unique design. Patterns are never repeated. Inventory is always changing so the store evolves from season to season, much like an art gallery would. Thread Addiction is hand made in Los Angeles and is available for wholesale and retail. Stop by the store or visit them online at www.threadaddictionclothing.com

Thread Addiction
1317 Santee St.
Los Angeles, CA 90015

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