AP Design: Plus-Size and Custom Designs

Aaron Perez, a retired Mexican designer, set up shop in the Fashion District years ago to manufacture and sell his clothing line AP Design. The store has since expanded to four locations in the Fashion District and sells trendy women's clothing as well as some of Mr. Perez's unique designs. The family-run business prides itself in having the newest styles, with new inventory arriving in stores twice a week.

AP Design also makes custom-clothing for pageants, the Latin entertainment industry, and special events. They take custom in-store orders for quinceañeras, prom, and weddings. Everything is made in LA!

AP carries plus-size women's fashions for retail and wholesale. Much of their plus-size inventory (like the rest of their merchandise) is comprised of casual and party dresses. Super cute!

For wholesale and retail purchasing and manufacturing inquiries contact AP Design directly:

1223 S. Santee St.
213-747-0902

1229 S. Santee St.
213-748-2383

1059 Maple Ave. (inside Santee Alley)
213-765-0177

Statement Jewelry for a Special Occasion

Tara is a trendy jewelry boutique on Santee Street with an amazing collection of crystal and rhinestone costume jewelry and accessories. You will find an abundance of intricately detailed, statement jewelry pieces in every color perfect for special occasions, prom, and weddings. Tara's jewelry is available for wholesale and retail. You can shop a the collection on their website here or scroll down for a look at their current in-store inventory.

The multi-tone beads in this necklace make it an incredible stand-out piece.

The "Evil Eye" collection is definitely an attention getter. For more subtle pieces, Tara also carries more traditional designs with floral motifs.

The walls are line with color coordinated displays of earrings, bracelets, and necklaces. They have the same designs in multiple colors to ensure  you will find the perfect match for you outfit.

Did we mention they have shoes too?

Our favorite section at Tara was this amazing collection of rhinestone/crystal encrusted clutches. The detail is unbelievable!

Tara
210 E. Olympic Blvd. (Entrance on Santee St.)
213-746-1759

www.stylebeverlyhills.com

stylebeverlyhills@yahoo.com

Look Sexy, Feel Confident in Ery's Party Dresses

It's no secret that what you wear affects how you feel, that's why Ery wants you to look sexy and confident at all times. Venezuelan actress Erikendy Aguilar, opened her boutique on Santee Street with the goal of bringing sexy fashion to all women. Ery Sexy Moda's Motto: All women are beautiful. Their Purpose: Making all women, regardless of age, shape or size, look and feel good in their own skin.

At Ery's you'll find party dresses and flirty tops in array of cuts, prints, and colors. It's not just body-con styles and plunging-necklines, so often associated with "sexy dresses". Though there are revealing styles, the boutique offers something for everyone, including more conservative looks in bold hues. For those of you who are a little more daring and looking for a an eye-catching number, check out the blue dress below - bold, daring, and definitely sexy!

Ery offers affordable prices with most dresses priced at $45 and below. The store also sells wholesale and allows buyers to mix and match pieces. This means you can select different, styles, colors and sizes to complete your order.

For wholesale and retail inquiries please contact Ery Sexy Moda at 213-746-4103 or visit them at 1016 S. Santee St. You can also find Ery Sexy Moda on Facebook!

New Tops, Dresses, Jackets, and Vests for Women at Santee Alley

You may remember Vickie's Fashion from our previous post, where we introduced you to Vickie and her amazing  boutique. As some of you may remember, Vickie stocks her store with new inventory every day and this week we were lucky enough to get a sneak peek at her latest styles. Scroll down for some of our favorite new looks from over 50 of the newest styles now available at Vickie's Fashion, and check out our Facebook page to stay up to date on the latest trends and styles available in Santee Alley.

Questions? Contact Vickie's Fashion directly at 213-745-4336 or send them an email at vickiesfashion@aol.com.

Is fashion your passion?

The sparkling L.Apparel sign says it all. What you will find in the store will be girly, pretty, and definitely get people's attention. The newly relocated retail and wholesale store offers the latest casual and contemporary fashions for young women. They have everything from fashion tops to jumpsuits and are one of the few stores in the Fashion District who carry dance wear, offering authentic American Apparel jumpsuits and leggings at discounted prices. "Fashion is their passion" and they sure know how to show it! Just look at their current inventory...

We chatted with L.Apparel's owner who told us she actually got her start in the Fashion District early on, working at her parent's store, and eventually opened up her own location. One of the most important aspects of her business she says, is providing the best quality possible at the most affordable price and a touch of personality. While other stores may sell only "best-sellers", she stocks L.Apparel with everything that would be in her dream closet, mixing and matching current styles with staple pieces.

Bright colors and prints are really popular this summer. Another big seller - "the catsuit". The body-hugging jumpsuit is available in black, fluorescent lime, and blue. For all you jean-lovers out there, L.Apparel has "cosmetic jeans," which create the illusion of a great *ahem* rear end with a wider waistband, tapered leg and specially sewn seams.

And did we mention this place has air conditioning? So you can shop, save, and escape the heat. Sounds like a deal to us! You can visit L.Apparel at 323 E. 11th St., in the Santee Alley area. Don't have time to visit the alley?  Browse their online shop at www.laapparelstore.com.

For purchase and product inquiries please contact the store directly at:

L.Apparel
323 E. 11th Street
213-749-0370

It's a Casual Affair at Adrian's Shoes & Clothes

Adrian's Tenis & Ropa had it's grand opening on Santee Street last month. One of the newest retailers and wholesalers in the Fashion District, Adrian's offers causal men's and women's clothing and shoes and brings a different kind of standard to the retail experience in the Santee Alley area. The well-merchandised and very organized store offers buyers private fitting rooms and sitting area to try on shoes or relax while family and friends finish shopping. Adrian, who owns and manages the store, takes great pride in making the shopping experience as pleasant as possible for his customers. He grew up helping in his family's retail business in Colima, Mexico, and after a stint as a logistics engineer in Chicago, decided to move to California and continue with the family business. He hopes the family will open  new locations in the U.S., but in the meantime he'll be bringing the latest in street fashion and casual attire to Downtown L.A.

Looking for Vans? You're guaranteed to save at least $10 when you buy them at Adrian's, compared to full price at department stores. You'll also find a small selection of imported Mexican brands. One of Adrian's top-sellers are the Squalo flip-flops for men. He hopes to add more Mexican brands and products to his store in the near future.

Adrian & one his customers pose for a photo.

Interested in making a purchase? Contact the store directly at 213-259-4021 or visit Adrian's Shoes & Clothes at 1230 Santee St.

Cherry-4U, Shoes for Everyone

When we first realized we had walked into a shoe store called Cherry-4U we weren't sure what to expect. However, we soon discovered the name has little (if anything) to do with the products and styles offered at the store. What we did find, was a wide selection of women's shoes, a friendly staff ready to help, and unique styles in every color under the sun. Whether you like classic pumps or are looking for that statement shoe to make your outfit, Cherry-4U has it all.

Cherry-4U had an astonishingly wide selection of these heel-less wedges. We've seen increasingly more and more stores in the alley carrying this style of shoe. As the trend continues to grow, we can't help but wonder how hard or easy, it is to walk in these... What do you guys think? Is this trend here to stay?

Need help getting your size? Looks for the guys and gals in the red polos for assistance. Or contact Cherry-4U at 213-747-0199 or 818-943-1256.

Cherry-4U

1049 Maple Ave.

in the Santee Alley